Discovery Asia 2017 Rebrand
Working in close partnership with Discovery Asia, we embarked on a 6 month journey to transform Discovery HD World channel to Discovery Asia. A channel that brings you on an in-depth journey of Asia at its best.
Working in close partnership with Discovery Asia, we embarked on a 6 month journey to transform Discovery HD World channel to Discovery Asia. A channel that brings you on an in-depth journey of Asia at its best.
We re-designed the channel brand identity from the logo, typography, colour system and information hierarchy to develop a fluid on-air tool kit that visually communicates simplicity with a contemporary Asian sensibility to millions of viewers from across the Asia-Pacific region.
Credits
Client : Discovery Networks Asia-Pacific
Creative Agency : TMRRW
Creative Director : William Chan
Designers : Samuel Huang, Zamir Rosli & Koh Zi Wei
Client : Discovery Networks Asia-Pacific
Creative Agency : TMRRW
Creative Director : William Chan
Designers : Samuel Huang, Zamir Rosli & Koh Zi Wei
